When it comes to putting a price tag on the final product, it's not uncommon for leaders of small and medium-sized businesses to miss the importance of spending the time to figure out the right pricing model. That is to say, pricing becomes more of a reflection of their costs, or competitors' price tags than a function of how to strategically increase a company's own profitability.
Unfortunately, many business owners simply don't realize that pricing is, in fact, THE most vital component when it comes to making money.
